Liverpool F.c.

Opinion

‘Freedom Day’: ‘After numerous false promises, I will only believe it once I see it’

08-Jul-2021 By Kate Stewart, the Sandon, Liverpool

Boris Johnson’s announcement on Monday (5 July) was obviously a positive one for the hospitality industry and many others who have been repeatedly devastated by the ongoing restrictions and lockdowns that have been imposed on our country.

Carlsberg extends Liverpool FC sponsorship for three years

12-Jul-2013 By Michelle Perrett

Carlsberg has extended its 21 years of partnership with Liverpool Football Club for an additional three years until the end of the 2015/16 season.

Everton and Liverpool football players team up to celebrate BT Sport launch

03-May-2013 By Gurjit Degun

Everton football star Marouane Fellaini and Liverpool striker Daniel Sturridge have teamed up to celebrate the launch of BT Sport.

Two pubs become first winners of Carlsberg's Football Legends competition

03-Sep-2012

The 12 Pins in Finsbury Park, London and the Jolly Miller in West Derby, Liverpool are the first two winners of Carlsberg’s Football Legends competition and will each play host to the ‘Ultimate Match Commentary Team’ for an England’s World Cup qualifying...

Corby pub landlord crowned Tiger Local Hero winner for 2011

12-Jul-2011 By Adam Pescod

A Northamptonshire landlord has been named this year's Everards Tiger Local Hero winner after coming top of an online poll conducted by the...

Pub Bitch: Darling's Blarney budget

18-Feb-2010

Blarney Budget I recall as a young pup sulking mightily when all my favourite TV programmes got chopped to make way for hours and hours of boring...

Carlsberg quits as Liverpool FC sponsor

14-Sep-2009

Carlsberg's 17 years as sponsor of Liverpool Football Club will come to an end in July 2010. The brewer has today announced that it will not renew...

Pubs caught out over cancelled Carlsberg promotion

04-Sep-2008 By James Wilmore

A licensee was forced to hand out free pints to angry customers after Carlsberg cancelled a high-profile giveaway promotion with a national...

Carlsberg cans controversial Sun giveaway

15-Aug-2008 By James Wilmore

Carlsberg has ditched a controversial free pint giveaway promotion with The Sun newspaper, in light of a huge backlash. The free pint vouchers were...

James Wilmore: Carlsberg don't do PR disasters...

15-Aug-2008 By James Wilmore

What were they thinking of? I'm referring, of course, to the marketing and PR folk at Carlsberg and their decision to run a promotion with The Sun -...

Controversy erupts over Carlsberg promotion

14-Aug-2008 By James Wilmore

Carlsberg could be facing a mass boycott by Liverpool pubs and football fans over a controversial giveaway promotion in The Sun newspaper. Licensees...

Kop resolves not to sing Blues

17-Apr-2008 By Helen Bendell helen.bendell@william-reed.co.uk

The all-English Champions League semi-final clash between Liverpool and Chelsea guarantees that at least one Premier League side will reach the final...

Final scrumdown for England

18-Oct-2007 By Helen Bendell helen.bendell@william-reed.co.uk

While the thoughts of the nation will undoubtedly be preoccupied by the prospect of England's rugby union heroes retaining the World Cup, there's...

NoFibs hires CGA-Centro for beer study

31-Mar-2005

The National Organisation for Imported Beers ­ NoFibs ­ has commissioned CGA-Centro to carry out research into consumer perceptions of genuine...

What the Sunday papers said

27-Mar-2005

European brewers that have failed to broaden their portfolios into emerging markets are likely to suffer increasing pressure from sluggish sales and...

Alive and kicking

18-Mar-2004

Carlsberg UK Despite the success of Castlemaine XXXX, Chris Phillips, customer development director for Carlsberg UK (from last week, the new name...

Football focus

13-Mar-2003

CARLSBERG-TETLEY: Iain Paton, Carlsberg-Tetley's director of brands ­ lagers, has no qualms about the money spent sponsoring the England national...

Testimonial year for Carlsberg and Liverpool FC

08-Aug-2002

Carlsberg-Tetley has extended its shirt sponsorship with Liverpool football club for a further three years, in a £15m deal.The company is in its...